MOVE37XR is an immersive studio and tech lab.
OUR MISSION
MOVE37XR (M37) is a dynamic non-profit creative studio and emerging media research lab committed to crafting compelling transformative experiences that unite immersive art, cutting-edge technology, and our shared human experience. With a mission to spark profound insights and empathic shifts in hearts and minds, MOVE37XR collaborates with a growing global network of XR studios, artists, engineers, academics, and researchers. Together, we explore art, technology, ecology, and consciousness, aiming to inspire positive transformation and deep connection toward wellness in personal and planetary health.
OUR VISION
At the core of M37’s mission is a bold vision: to engage awe, curiosity, and wonder to catalyze systems wide cognitive shifts that will better enable humanity to positively address the critical planetary boundary issues on Earth. The organization envisions a future where compelling immersive media experiences activate and amplify empathy among us, and toward our planet to create meaningful connection within the human family and with the greater than human world, thereby fostering a global culture of peace, compassion, innovation, open collaboration and prosperity for all.
CORE VALUES
Artistry, Engineering, &Traditional Indigenous Ways of Seeing and Being
Respect for kinship relations between the human and greater than human worlds
Compassion, Empathy and Peace
Open-source/Open Data
Bioregional Awareness
Decentralization
Adaptivity
Pragmatism
GUIDING PRINCIPLES
Compassion is Empathy in Action
Demonstrating empathy through proactive kindness and understanding.
System Changes
Catalyzing life enhancing transformative shifts in complex systems.
Scenius - Me to We
Catalyzing the genius of a global network of bioregional communities
Be Your Own Medici
Encouraging both self-reliance and collaborative interdependence.
Generative Conflict and Diversity of Being and Doing
Embracing diverse perspectives and creative tensions for generative outcomes
What’s in our name.
M37 draws its name and inspiration from AlphaGo’s 37th move in the ancient game of Go, a move that marked a pivotal moment in the intersection of human intelligence and artificial intelligence.
Move 37 was the point at which AI demonstrated its ability to think beyond human capabilities. In 2,500 years since the game’s creation, not one human would have played this pivotal move. This broke through traditional strategies and revealed the AI's capacity to redefine a game’s landscape and that AI could go beyond human thinking and logic. It was a seminal moment that symbolized the transformational power of technology to challenge and expand human understanding.
MOVE37XR's name captures the essence of this transformative potential. Just as the 37th move in Go created new ways to play the game, MOVE37XR aims to enable humanity to innovate how it interacts with the biosphere by exploring immersive art, technology, ecology, and consciousness.
It embodies the belief that, like AI in Go, the convergence of these elements can lead to innovative and unexpected solutions for the challenges humanity faces.